Archive for July, 2010

This fun little site (yes…fun is OUR mantra) is a starter web site. The marketing plan is to get in and start blogging about yoga, generate TONS of copy using the correct search terms all the while having a great time talking about something that is LOVED by us (of course)!

But taking a step back, it is important to let you know that this is a brand new URL and if you read the Truly Twisted Marketing Blog you'll know it ALWAYS takes a little extra time for new URLs to rank in Google. So, now is THE time to set up the marketing goals and start to generate a search rank for various key search phrases with the ultimate goal being that when the whole beautiful yoga-ish marketing campaign is ready to launch (sometime next year) we are already one step ahead of the game.

Yeah…we have smarts and sometimes we use those marketing smarts in sneaky, unexpected ways to get a leg up.

*just a note, we always use the "good" kind of sneaky…never the bad…

We pulled out our whole bag of marketing and design tricks for Carrier Point (Green Living) Condominiums.

This green condo development needed a brand to reflect the eco chic, modern, outdoorsy lifestyle that comes along with living at Carrier Point within the city limits of Asheville, NC. With strategic planning we came up with a targeted marketing campaign that included a design base that could be carried through all the marketing materials and TRULY reflected what Carrier Point is all about…cost-effective green living. And do we ever LOVE that idea!

While this campaign is ongoing, marketing materials to date include, logo design/development, double sided slick flyer, EXPO sign, property signage, web site design and development as well as business cards.