3-D Shopping Experience…On the Web?

Ready to shop? Check this out.

This new flash product display tool brings products to life for web site visitors offering a more 3-D tactile experience. You can get a good look at it here.

Test it out. Give me your feedback.

The tool’s been in the works since late summer and after a lot of angst and development issues, I’m happy to report that the first test run yielded some very positive results.

We quietly launched the tool on a Friday and it had an immediate impact on the conversion on the line of products in our test group over the subsequent weekend. Sales in my test group were way above average!

In an effort to ferret out even more data, I personally called customers to get a first-hand description of their shopping experiences AND to see if the product display tool was, indeed, that “thing” that pushed them over the edge and made them want to do something - ie. make a purchase.

Turns out, it did make a difference…in a pretty big way.

One woman said she’d been shopping three different companies for about six weeks for a high dollar purchase. When she went back to our web site to do a product comparison she was able to get the detail she needed to make her decision from the display tool. Plus, she pointed out that none of our competitors had anything remotely similar so the “coolness” factor wasn’t lost on her.

The ROI (return on investment) has been good so far. The true test will be when it's launched for the entire product catalogue. Keeping fingers crossed for that one.

This is a rather new, cutting-edge concept – but just one in a long list of new technologies and techniques that can increase personalization and bring products to life for web browsers.