About Me
I have been writing stories my entire life and I hold the strong belief that when honest conversation is started it can actually move people to take action…which is (basically) how I wound up in marketing.
With a background in print publishing (both as an editor and as a part of a startup publishing company called Grey Matter Publishing) AND because I’m a true technology junkie, I saw the web as a platform for the next wave of what I thought publishing should be.
So, a few years back, I started a little company dedicated to helping small businesses create a presence on the web – IndigoSkyDesigns.
Out of that came an intense interest in social media and the impact the web has on how we market our businesses, products and services in an ever-changing online environment. I got pretty good at dissecting what people needed and setting them up with marketing that worked.
So, today, I do marketing almost exclusively which includes setting up and managing PPC campaigns, measuring ROI, market research and persona development, press releases, articles, some SEO and generally thinking outside-the-box to come up with marketing activities and campaigns that are successful. I actually have a “real job” and enjoy the title Marketing Coordinator for a pure play e-Commerce company called Specialty Living, Inc.
To say I have a lot of irons in the fire is an understatement. But I kind of like it that way.
I think my biggest goal is to reinvigorate business owners, executives, managers, employees, and entrepreneurs and empower people to free thinking in their professional lives - really twist up the old corporate way of thinking.
That’s where TrulyTwistedMarketing comes in.
This blog is my petrie dish, my internet science experiment, where I or anyone else that cares to share, can work out marketing ideas and issues and inspire anyone who reads to be fearless and reach for that next “big idea.”
