Truly Twisted Marketing

Did I mention? I love my job. Yes, it’s true. That J-O-B thingy is pretty fabulous.

Here’s why, I get to be green… Ah, my soul is singing – belting out a save the planet song right at this very minute (off-key, of course). But the fact remains that every once in awhile I latch onto an idea and it’s a winner. I tune into my predictive aptitude for what’s coming next in the market and in life in general and hit the ball right out of the park.

Yeah, yeah, I know, blowing my own horn. Look, though. Here’s what I predicted would be hot for our illustrious year 2007…see #2. And you all know, my loyal, brilliant, exceptional and fabulously sexy readers that there’s a whole other me that is completely green.

Image from the super villain test over here (feel free to take it and post your own results below) My results said something along the lines of…"You would go to almost any length for the protection of the environment including manipulation and elimination."

So, it’s marketing at it’s best – fun, exciting, hip with a very big eco-coolness factor thrown in. I get to take a marginal not so original web site and squeeze some eco juice out of it to water the seeds being planted in the market right now. What could be better?

My personal romance with being green started a while ago…like years, when I first became a veggie girl which lasted until I became a mom and realized that you HAVE to have two things to function as a parent – protein and Starbucks green tea lattes (the green tea lattes came later but you get the idea).

So, in any event, I can list out the reasons why companies who are going green have a superior advantage to those that are lagging behind but I’ll spare you the redundant details because unless you are living under a rock, you’ve heard it already.

You can look forward to lots of info on green marketing as we begin our online journey into the great green abyss of eco-friendly ecommerce. I’m happy to share the trials and the tribulations so check back and feel free to throw your own 50 cents into the pot.