Let’s crank it up a notch.
Today’s topic is marketing. No surprise there, but I want to talk about the hard stuff - the things they don’t teach you in marketing school or business school.
But first you have to accept the following idea and take a hard look at how you are building your business…
Struggle only comes from lack.
A lack of knowing what to do - and a lack of confidence to do those things.
That's it. Very simple, Not complex.
Are you struggling to build your business or your marketing campaigns?
Well, what if we took the struggle out of it? What if we could create something simple that…worked.
You’ve heard, most likely, of word of mouth marketing…that illusive form of marketing that can’t really be measured or planned but seems to just spontaneously happen. It’s very often referred to as buzz or viral marketing.
The problem with this thinking is that it’s here today and literally gone tomorrow. You launch a fabulous campaign it gets tons of play in the blogosphere and your video is all over YouTube and your traffic is off the hook…for a day, or maybe even a week. Then what?
Back to the perverbial drawing board.
Back to dreaming up a new campaign that might or might not hit it big – back to struggle and stress. It’s a vicious cycle that most marketers are completely caught up in.
So, what if we put on our rose-colored glasses and change the way we look at the marketing world for just a minute. What if, we looked at word of mouth marketing (which is the very best form of marketing there is) as something that can be built over time, cultivated, nourished and improved?
And, (gasp!) what if we don’t use incentives to get it going or maintain it?
This new form of marketing can be called “Inspired Word of Mouth.” I particularly like this name because it invokes spirit. It calls on the creative forces of inspiration to go to work for you.
Inspired Word of Mouth Marketing has all of the following characteristics:
- The conversations are natural.
- They are not forced.
- Since the recommendation is genuine, you want to hear it.
- Not only do you want to hear it, but the message is received so powerfully that it can bypass all skepticism - and almost all other parts of the sales process - and send people right to the order.
Now…here comes the big question…HOW?
When you break it down into digestible parts you get the following simple recipe by making improvements in the following areas:
- Customer Experience
Sound easy? It is. BUT, it takes time, dedication and willingness to follow through 100% of the time. It takes the willingness to change your thinking and move outside the realm of tangible into the realm of inspiration.
Are you ready? Let's do it!