There are many products that are not geared to an online environment. However, with the growth of the web and online purchasing by consumers there’s an increasing need to speak to the senses. Seeing, smelling, touching a product are all important but don’t lend themselves, obviously, to an online shopping environment.
So, what do you […]
Archive for the "E-Commerce" category
Okay, this tip applies to you if you are selling a product or service. Once you know who your market segment is and hopefully pinpointed WHAT they are looking for product-wise. You can further establish your positioning and branding by being a resource.
Providing resource information to your customers is extremely important. It legitimizes who you […]
We aren't quite to #8 but we'll get there, I promise…
Here's an add-on to #7 - more green blog friends to add to your list. If you don't know about making new green friends, check out green marketing tip #7.
JetsonGreen - green building, sustainable architecture, and eco-friendly development with a modern perspective.
Inhabit […]
Okay, okay…I really couldn't justify this as a full blown tip. It really just explains tip #7 so it's kind of an add on to yesterday's post about making new 'green' blog friends.
This is the WHY of making new friends in the 'green' blogosphere.
First off, these bloggers are people who really know a lot about […]
This isn't a tip, exactly. It's more of a helping you in the right direction. You know, sharin' the love.
Remember the song that goes…"make new friends but keep the old, one is silver and the other gold?" Well, here's your starter list of new friends in the green blog arena.
This is not the […]
Okay this is an obvious one. You've probably already thought about it but I have to throw it in, just in case it's slipped your mind.
Purchase online advertising where your green community frequently visits to collect information. Yes, for this particular tip, I'm talking about green blogs. Here are a few, but I encourage you […]
WARNING – No Greenwashing Allowed…
Greenwashing is a term used to describe companies that are pretending to go ‘eco’ in an attempt to cash in on the green market trend. In effect, they say they are green, create a couple of green educational resources or throw up a few eco friendly products and shout to the […]
It is an absolute must to participate in community. After all 'green' is grassroots. And, using technology (that whole web 2.0 idea) to socialize and increase awareness of your company is not to be overlooked.
Communities have long been an internet staple but with the increased socialization of the web, it's important to find […]
Participating in Green Events like Live Earth on July 7 is an absolute must for any business going green. Whether it's hosting an event locally in honor of an event like Live Earth, or creating your own event, a big part of being green and reaching the green audience is about "thinking globally and acting […]
The green market is booming and FAST. Determining who your audience is, who the market demographic is can't be stressed enough.
Right now, everyone (and I mean everyone) is trying to figure out who these people are and what they want. I've talked a lot about eco-chic and luxury green. But Alex Williams over at […]
