I get a lot of traffic to this blog for search terms about 'green' and 'eco friendly' marketing.
And, if you read this blog somewhat regularly, you'll know that I'm taking a web site and transitioning it into being 'green' and adding a blog component. It's an ecommerce site and the goal is quite lofty. You […]
Archive for the "E-Commerce" category
Or, better yet, do you really KNOW your customers? Do you know what they'd like to talk about, how they feel and what they want from you as a company? What messages are you sending out? Is it about YOU or about THEM?
Check out this video then check your marketing and make it a point […]
I talk about this all the time - the green market going mainstream. I call it eco chic. Have you checked in with Oprah lately, or seen any one of the many YouTube videos (here’s a friend of mine over at Alive and Well TV) or how about the Home Depot circular advertising their energy […]
The first time a man (or woman) looks at an advertisement, he (or she) does not see it.
The second time, he (or she) does not notice it.
The third time, he (or she) is conscious of its existence.
The fourth time, he (or she) faintly remembers having seen it before. […]
I have long said that “eco friendly” is the way to go. It’s destined to be the next big trend in what Americans purchase. It’s becoming fashionable to be eco friendly. I like to call it, eco chic.
It’s a marketers dream.
A totally untapped market area, just on the verge of explosion, with the sweet […]
I'd like to introduce you to Marketing and Merchandising Diva, Mandy Mercado.
And, no, that's not a whip in her hand.
By day, she's an average online merchandising pro but with a "click" of her mouse and implementation of the Mercado software platform she magically transforms into a sexy, sleek, superdiva - able to add […]
Served up fresh on this Valentine's Day….it's looking like V-day 2007 might be a lovely day for online marketing.
Here's the breakdown:
64% of small business owners in the U.S. believe consumers will be making more purchases online for Valentine's Day 2007.
53% of small business owners plan to run special sales and marketing promotions this Valentine's […]
E-retailer Greg Shugar knows ties.
And, he should. This attorney gone "tie guy" has made it his mission to bring bargain basement pricing to a niche that is relatively untouched and unexplored - at least until now. I recently caught up with Greg and had the opportunity to ply him with marketing questions about his […]
After months of interviews, research and pulling together information from marketing and technology gurus, the book I’ve been writing in conjunction with ProjectThunder (eCommerce Unveiled – Secret Strategies used by Innovative Marketers to turn Web Browsers into Buyers) is officially out!
The press release was sent via PRWeb. The podcast is scheduled and the shopping […]
I literally stumbled across this idea a while back and I’m curious about the buzz effect it actually has for advertisers and if, when incorporated into a word of mouth marketing campaign, it really works.
The idea is to connect customers to advertisers and build traffic to the advertiser’s site. So, in effect, if you wanted […]
