Archive for the "Green Marketing" category

Green Marketing Tip #7.5 - Why You Need Friends

Okay, okay…I really couldn't justify this as a full blown tip. It really just explains tip #7 so it's kind of an add on to yesterday's post about making new 'green' blog friends.
This is the WHY of making new friends in the 'green' blogosphere.
First off, these bloggers are people who really know a lot about […]

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Green Marketing Tip #7 - Make New Friends…

This isn't a tip, exactly. It's more of a helping you in the right direction. You know, sharin' the love.
Remember the song that goes…"make new friends but keep the old, one is silver and the other gold?" Well, here's your starter list of new friends in the green blog arena.
This is not the […]

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Green Marketing Tip #6 - Purchase Ads On Green Blogs

Okay this is an obvious one. You've probably already thought about it but I have to throw it in, just in case it's slipped your mind.
Purchase online advertising where your green community frequently visits to collect information. Yes, for this particular tip, I'm talking about green blogs. Here are a few, but I encourage you […]

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Green Marketing Tip #5 - No Greenwashing

WARNING – No Greenwashing Allowed…
Greenwashing is a term used to describe companies that are pretending to go ‘eco’ in an attempt to cash in on the green market trend. In effect, they say they are green, create a couple of green educational resources or throw up a few eco friendly products and shout to the […]

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Green Marketing Tip #4 - Participate in Online ‘Green’ Communities!

It is an absolute must to participate in community. After all 'green' is grassroots. And, using technology (that whole web 2.0 idea) to socialize and increase awareness of your company is not to be overlooked.
Communities have long been an internet staple but with the increased socialization of the web, it's important to find […]

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Tip #3 Participate in Green Events - Think Globally, Act Locally!

Participating in Green Events like Live Earth on July 7 is an absolute must for any business going green. Whether it's hosting an event locally in honor of an event like Live Earth, or creating your own event, a big part of being green and reaching the green audience is about "thinking globally and acting […]

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Green Marketing Tip #2 - Know Your Market!

The green market is booming and FAST. Determining who your audience is, who the market demographic is can't be stressed enough.
Right now, everyone (and I mean everyone) is trying to figure out who these people are and what they want. I've talked a lot about eco-chic and luxury green. But Alex Williams over at […]

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Green Marketing Tip #1

I get a lot of traffic to this blog for search terms about 'green' and 'eco friendly' marketing.
And, if you read this blog somewhat regularly, you'll know that I'm taking a web site and transitioning it into being 'green' and adding a blog component. It's an ecommerce site and the goal is quite lofty. You […]

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Blowing My Own Green Horn

Did I mention? I love my job. Yes, it’s true. That J-O-B thingy is pretty fabulous.
Here’s why, I get to be green… Ah, my soul is singing – belting out a save the planet song right at this very minute (off-key, of course). But the fact remains that every once in awhile I latch onto […]

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Green Marketing - Raising Awareness and Inspiring Action

Been hanging out over at Yahoo! lately.
Turns out Global Green USA is partnering with Yahoo! to help raise awareness and inspire action that will help the planet. It's called the "Be a Better Planet" campaign.
Yep. Yahoo! is on the green bandwagon and looking to pick up speed as the race to be ahead of […]

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