"The most beautiful thing we can experience is the mysterious. It's the source of all true art and science."
- Albert Einstein
Archive for the "Marketing" category
Ok, let's get back to the marketing business today and talk a little about the social media press release.
Here's a really fun and, ah, UNIQUE example of a company using the social media release services over at Business Wire. You need to navigate to the Dance, Dance, Drop Your Pants - Jockey(TM) Offers $25,000 to […]
With socialization of the web, video (user-generated video) has never had a more exciting time to shine than now. And what’s really worth noting is that people (regular people like you and me) actually spend time watching those videos on YouTube, JustinTV, Viddler, Seesmic and Brightcove.
This, just in from Pew/Internet and American Life Project and […]
Quick tips to get your marketing off to a good start this week…
New customers are fabulous BUT most businesses invest too much in chasing new customers and too little in looking for ways to do repeat business with their existing customers.
A satisfied customer is way more predisposed to purchase again - the level of satisfaction […]
I received one of those forwarded emails today that got me “hoppin’ mad” as my granny (bless her sweet soul) would say.
First off…I’m busy. I get a lot of emails. Tons, it seems like sometimes, and there is always junk to filter through that my spam catcher didn’t catch.
Don’t get me wrong I absolutely […]
Yep, I know. It's been awhile.
Miss me?
I've been on a blog hiatus so the posts have been few and far between. You know the life we lead, here in America, is jammed packed with busyness and let me tell you I have been BUSY.
Slammed busy is more like it.
And when that happens it's […]
You know, my post on the simplicity of Public Relations (PR) got me thinking…
As usual, questions started popping into my head about the uses of PR and exactly HOW it can help a business. So, I came up with a few questions that can help you narrow down your Public Relations goals:
1. What marketing objectives […]
So, I was catching up on some blog reading and I have a plethora of blogs I like to read at different times. You know, blogs about life in general written by people who give a little peep into their exhistence (the funny ones are my favorites), mom blogs where I can empathize and give […]
Ever ask a marketing person what the fundamentals of online marketing success are?
I did and was sorely disappointed in what I heard. A lot of mumbo jumbo about brand recognition, joint venture, affiliate marketing…
It didn’t really satisfy my appetite or get to the bottom of my question.
So, I started thinking about the core competencies…what […]
I talk about this all the time but I’ve been thinking about it more and more as I deal daily with the creation of a new web site, a new blog launch and various endeavors into the eco-friendly realm.
Conversational marketing - marketers determining where they can add value to the online conversations either by jumping […]
