Let’s crank it up a notch.
Today’s topic is marketing. No surprise there, but I want to talk about the hard stuff - the things they don’t teach you in marketing school or business school.
But first you have to accept the following idea and take a hard look at how you are building your business…
Struggle […]
Archive for the "Word Of Mouth Marketing" category
I'd like to introduce you to Marketing and Merchandising Diva, Mandy Mercado.
And, no, that's not a whip in her hand.
By day, she's an average online merchandising pro but with a "click" of her mouse and implementation of the Mercado software platform she magically transforms into a sexy, sleek, superdiva - able to add […]
The TrulyTwistedMarketing traffic stats are off the hook. Somehow, (as a marketer, I'd dearly love to take full credit for this but can't) a little post I created got picked up by Buzzfeed.
Check the number two article. Yep, that one right below Techcrunch.
(okay, when I first posted this the article WAS in the […]
I am literally drooling with anticipation over Joost.
"What's so special about it?" You might ask. "What the heck is it, anyway? A new energy drink?"
Even better.
Joost is a functioning real-time social network. You can watch a show, rate it, share it and chat with friends using its IM platform. How cool is that?
The best part? […]
I get asked a lot about social media and what that means. Very often I find myself in the predicament of trying to explain something that a person has no frame of reference for. Social media is still a new phenomena and using it to market goods and services is a pretty new concept.
To clarify […]
So, last week I was “tagged” (or I received a “meme” as bloggers sometimes call it) and totally missed it.
Most likely, I was out holiday shopping but I can’t remember what happened yesterday, much less last week, to give you any kind of detailed explanation as to why I missed it. Just suffice it […]
You might need a Bahamavention. I sure as heck do.
If you exhibit any of the following characteristics then you are a prime candidate for a Bahamavention.
Overworked
Stressed
In dire need of a mind altering escape from everyday life
Click here - Just launched, this national campaign is causing quite a stir.
When you pick yourself back up […]
I literally stumbled across this idea a while back and I’m curious about the buzz effect it actually has for advertisers and if, when incorporated into a word of mouth marketing campaign, it really works.
The idea is to connect customers to advertisers and build traffic to the advertiser’s site. So, in effect, if you wanted […]
1. Community of Customers
Socialization is big. Looking at your customers as a community of individuals with whom you are having a conversation is what today’s personalized marketing is all about. Taking this trend to the next level are technologies like Bazaarvoice and PowerReviews who are actually seeking to exponentially increase the conversation in your community […]
I want to take just a minute and point out a brand spankin' new shiny social spot on the web - Zemble.
If you are into text messaging and have a group of, say, 3 or more friends you text regularly then Zemble might be your dream come true.
It's a new social site due to launch sometime next […]
