Never, not even once, in my very vivid imagination did I ever think I'd be watching Nascar - or, more precisely the Daytona 500.
But what does Nascar have to do with marketing?
As it turns out, quite a lot.
Now, being raised up in the south, I grew up knowing about Nascar but I can't say I ever thought about it as a sport. Truthfully, (stay with me here, I know I am offending the very nature of being a southerner because racing and living in the south go hand-in-hand) I always wondered what was so fabulous about it. And not once did I consider Nascar a shining beacon of good marketing techniques.
Oh boy.
I've now been initiated into racing. And, I don't think there's any turning back. Just check out that photo finish above. It took watching two races (only two) and I was just like all the rest of the rednecks (and proud of it) around here…whoopin' and hollerin' for my favorite driver…completely converted.
And the marketing? Fun. Very fun. Make no mistake, there is lots of money floating around just like with any sport (still getting used to calling men driving fast cars around in a circle a sport) and it's serious stuff. But the ad campaigns, the personalities of the drivers…what can I say?
It's a total blast. I'm hooked.
(Just a note…Mom, if I start guzzling copious amounts of beer and worshipping Dale Jr. you might want to line up an intervention)
