I have long said that “eco friendly” is the way to go. It’s destined to be the next big trend in what Americans purchase. It’s becoming fashionable to be eco friendly. I like to call it, eco chic.
It’s a marketers dream.
A totally untapped market area, just on the verge of explosion, with the sweet new smell of notoriety beginning to waft up to our collective noses through advertisements of hybrid cars, green building, organic food and clothing…
Ah, just like freshly mowed grass (but, um, not with a gas powered mower, of course)
The guys over at Treehugger figured this out quite a while ago. Online retailers are beginning to see it too.
But the “search” is slow. By “search” (notice the quotes) I mean good content web sites that rank in the search engines and the actual search terms that are typed into the search engines to find the products and/or services. The two don’t mesh up. But it won't take long until they do.
While this is not unusual and not news that what is served up by the search engines isn’t what people are necessarily looking for, it is unusual for there to be very little competition. The web is so big and broad that rarely does it offer up an opportunity where there is an actual gap waiting to be filled without tons of competition that people actually WANT information on.
Remember, where there is demand, there is always a rush to answer the demand with supply. Competition will get fierce, fast.
Eco-friendly isn’t new. There are many people into living eco-friendly lifestyles. You can look at it as a sort of underground movement that is just beginning to hit mainstream America – thus, it’s becoming chic, eco chic.
Want to get in on the eco bandwagon?
My advice? Do it. Now.
There's no time like the present and if you or your business is waffling on whether to get involved in supporting eco friendly products and/or services, you'll be left behind as the eco chic market trend moves into full swing.
