Green marketing is everywhere.
Eco aka organic aka green has finally been ‘recycled’ into mainstream marketing. I love it.
So I want to give a little shout out…a little yippee for all you marketers out there who are recognizing the value in sustainability both in business, in your marketing campaigns and in life in general.
Being green isn’t about putting on your Birkenstocks and hugging trees and running around yelling about the environment – although if that’s what makes you happy, go for it. 
Being green is a consciousness, a state of awareness that change needs to be beneficial not only to ourselves but to the people, the planet, the life around us. It’s a movement away from the accepted selfishness, the me, me, me that plagues our society into a circular understanding that we are all in this together and it’s up to us and our children to change for the better.
I know, I know…you are rolling your eyes right now and shaking your head ‘cause I’m back up on my soapbox.
But you know somebody’s gotta do it and I happen to believe this is a uniquely positive opportunity for businesses to step up and step out and a fabulous opportunity to engage in educating and talking to your clients and customers on a level that’s never been reached.
I’m not talking about greenwashing, here. I’m talking about honest, open, relationship building at the grassroots level.
It’s not always easy to walk your talk but in truth, that’s what it’s all about. So that’s it for my Friday green rant. Not so complicated, really. Just a little shout out to say – Go get ‘em, get out there and sink your toes into this new green marketing grass. You might find that it feels pretty good!
I love to see the competition between companies - each one claiming to be more green than the other.
Sometimes, we have to overlook some of what companies did in the recent to distant past with respect to conservation and pollution. For example, Coke used to be exactly like any other large profit-driven corporation. This led to cheaper plastics being used in bottling as well as other resource grabs. The great news is that they now reuse more than five billion plastic bottles to make clothing for it’s Drink2Wear line. Also, they recently made smaller bottle caps (using less plastic) and made their vending machines run on 35% less energy.
Pepsi - in a very big step gets 100% of its energy from renewable sources.
As wise consumers in an increasingly polluted world make decisions, companies will continue to market themselves in the greenest light.