Truly Twisted Marketing

Participating in Green Events like Live Earth on July 7 is an absolute must for any business going green. Whether it's hosting an event locally in honor of an event like Live Earth, or creating your own event, a big part of being green and reaching the green audience is about "thinking globally and acting locally."

Since Live Earth is coming up this Saturday, it's a great example for us to use. This is a global event created to raise awareness about environmental issues. In their own words, "Live Earth will use the global reach of music to engage people on a mass scale to combat our climate crisis."

This organization is so large that they make it easy for 'green' businesses to participate on a local level. If you click the 'Friends of Live Earth' link  you'll be taken to a page where you can register your event.

Just FYI, to see what's been scheduled you can click on the search for an even nearest you button. Then set up your query using your zip code to find local Live Earth events in your area.

Participating and creating events not only educates your audience on an extremely important topic but it builds top-of-mind awareness about you and your brand both globally and locally. Believe me, you want them to know who you are. And, it let's your target audience know you are aligning yourself with groups and causes that are important to them. You are taking steps to build your brand and build a friendship with your potential customer. 

The fabulous kickback in all of this is that not only will you reach your target market and begin to build brand awareness but also make a few friends along the way. Businesses that are 'green' and out there in the trenches building thier brands just like you and I are some of the most helpful friendly people around. By and large the viewpoint is that by helping one another we are, in essence, helping ourselves.

Okay, there you go. Tip #3 to use at your disposal. Go on, get out there and start building those relationships!