It is an absolute must to participate in community. After all 'green' is grassroots. And, using technology (that whole web 2.0 idea) to socialize and increase awareness of your company is not to be overlooked.
Communities have long been an internet staple but with the increased socialization of the web, it's important to find and participate in like-minded groups, ie. social networks.
This is a place where you can post your videos, blogs and photos and participate in the discussion about all things green. My recommendation is to ALWAYS be up front about who you are, your company and your 'green' goals. Everyone has an opinion and places like RiverWired are a great place to really get hard-core honest feedback about issues or questions you might be facing.
If you provide good content, participate in groups and take an active part in the discussions, you'll find a group of people who are open not only to coming to your online store to shop but also recommending you to other people in their social network.
Okay, there you go, green marketing Tip #4. Get online and get busy building that social network. Who knows, you could be the next big blogosphere buzz!
[...] Green Marketing Tip #4 - Participate in Online ‘Green’ Communities! [...]