Green Marketing Tip #9 - Speak to the Senses

There are many products that are not geared to an online environment. However, with the growth of the web and online purchasing by consumers there’s an increasing need to speak to the senses. Seeing, smelling, touching a product are all important but don’t lend themselves, obviously, to an online shopping environment.

So, what do you do?

This product has just been selected to be THE product luxurious enough and exclusive enough to grace the hands of Hollywood stars at the Emmys in September. Yes, it will be featured in restroom lounges for both men and women.

Gasp! I know, I know…B-I-G.

There will be buzz around this particular product as Hollywood continues down the ‘green’ pathway of enlightenment.  Plus, I mean, look here, these are STARS. Not just any product can make the cut. As it just so happens, these products are all natural, luxurious, sophisticated and exclusive. In fact, “The purity and quality of each product defies the imagination with transporting fragrances and nourishing formulas for the skin.”Wow. I want some.The descriptive words alone have created a desire.

But wait! There’s more…

All those famous people get to experience these products? Well, why not me? I may not be famous but I have a discretionary income and I like luxury just as much as the next girl.

Now, I REALLY want some.

I just found out that Susan Sarandon, Naomi Watts, Nicole Kidman and Alexis Bledel use these products. You know, I think that Nicole Kidman is kind of cool. If she uses it, it must be pretty good.

Now, I REALLY, REALLY want some. But do I need it?

Not only do these Hollywood ladies like this product, they’ve TALKED about how great these particular products are and how they’ve improved their lives. Plus editors of illustrious publications like Vanity Fair, Lucky and More have picked this as a winner and explained the health benefits.  Ahhhhhh, the power of testimonials!

Now, I REALLY, REALLY want it and I’m sure I NEED it.

I’m gonna buy it. Then, I’m gonna tell my friends about it.

I hope you get this little scenario. It’s about building perceptions of a product so that the customer doesn’t necessarily NEED to actually get their hands on it before making the decision to purchase.

There you go…green marketing tip #9. Stay tuned. Still more to come!