Truly Twisted Marketing

Quick tips to get your marketing off to a good start this week…

1. New customers are fabulous BUT most businesses invest too much in chasing new customers and too little in looking for ways to do repeat business with their existing customers.
2. A satisfied customer is way more predisposed to purchase again - the level of satisfaction is the key here. Pay attention because the odds of them purchasing more is high.
3. It costs less to motivate a known customer to purchase again than to acquire a new customer (go back and read number 1).
4. Customers aren't fickle or un-loyal (is that a word?). It's simply because one of your competitors is paying more attention to them than you are.