Truly Twisted Marketing

You know, my post on the simplicity of Public Relations (PR) got me thinking…

As usual, questions started popping into my head about the uses of PR and exactly HOW it can help a business. So, I came up with a few questions that can help you narrow down your Public Relations goals:

1. What marketing objectives do you want your PR efforts to help you reach?

• Increase sales
• Introduce a new product or service
• Generate sales leads
• Increase company or product awareness
• Promote a special event
• Promote a community/charity event
• Become known as an expert source in your field
• Seek the public’s help with an issue

2. What message do you want to send out?

• This is your key message

3. What target audience or demographic do you want to reach?

• You need to identify your audience. Who is the person you want to strike up a conversation with?

4. What media do you want to focus on?

• Identify media outlets whose market demographic is the same as your target market
• Identify the key people in those media outlets and their contact information
• Learn how those key media people like to receive their PR information

5. What action do you want your target market to take in response to your media coverage?

• Email
• Online Purchase/Store purchase
• Call
• Attend your event
• Take a look at your web site or blog
• Participate in a contest
• Leave a comment on your blog
• Leave a product review on your web site

6. What’s your timeline?

• Determine ahead of time the period of time in which you’d like to launch your PR campaign and be ready to answer questions when it gets picked up.

Okay so there you go…some questions to get you thinking about your PR efforts. Next week, we’ll focus on the creation of a press release.

Oh, and by the way, your Friday Fun Quote is from Carrie Underwood’s song “So Small” Go take a listen. You can click on track 3 to hear the whole song – pretty cool.

“Cause sometimes that mountain you been climbing is just a grain of sand. And, what you been out there searching for, forever, is in your hands. And, when you figure out that love is all that matters after all…it sure makes everything seem so small.”

And, a brief note from one of our affiliates…

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