keywords, competitive analysis and, of course, buzz

22.02.2007

POSTED IN Keyword Research, Marketing

As you may know, it's getting increasingly difficult to find good keyword research tools online that are free. While I always promote wordtracker as being one of the best tools (also the most cost-effective), it's always nice to know there are other places to start.

With that in mind, here's a list to get you going…

Sometimes it's quite useful to have an idea of what your competitors are doing on Pay Per Click, what keywords they're bidding on, what they're spending, stuff like that. Disclaimer: Neither of these tools provides a completely accurate picture but they're both very useful:

SpyFoo.com - Gives you a list of major keywords your competition is bidding on, an estimate of their daily budget, data about their organic listings, average bid position, and how many competitors they have.  Rather insightful.

GoogSpy - A related technology, but presented in a different way.  The keyword list it generates is incomplete but quite helpful.

Lexfn - Type in a word and it gives you related terms and concepts.

Yahoo Buzz  and BuzzFeed - Following pop culture to see what's hot this week?  This is a great place to do it, 'cuz the clicks always tell a story.  I don't know that this is terribly useful for keyword research per se (unless you have a very deliberate strategy that plays on celebs & stuff like that) but it certainly gives you topic ideas that you can tie into newsletters, rants, etc. 

Zeitgeist is the equivalent tool on Google.

And, lastly, Google's Keyword Suggest -as you type a search term, Google suggests related words. 

Happy Keyword Hunting!

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