Truly Twisted Marketing

I can't take credit for the bulk of this post but it's good enough to share and I believe it to be true - an excellent reminder about the difference between dreaming about something and actually taking the required action to manifest our dreams. 

Twelve differences between those who dream and those who act:

1. Wanna-be's obsess about ideas.  Entrepreneurs obsess about implementation.
2. Wanna-be's want more web traffic.  Enrepreneurs focus on sales conversion.
3. Wanna-be's focus on positive thinking.  Entrepreneurs plan for multiple contingencies.
4. Wanna-be's want to get on TV and get "famous."  Entrepreneurs build their list.
5. Wanna-be's seek a perfect plan.  Entrepreneurs execute and adjust the plan later.
6. Wanna-be's wait for their lucky break.  Entrepreneurs engineer four, five, six plans and execute them in tandem, wagering that at least one plan will get traction.
7. Wanna-be's fear looking stupid in front of their friends.  Entrepreneurs willingly risk making fools of themselves, knowing that long-term success is a good trade for short-term loss of dignity.
8. Wanna-be's shield their precious ideas from harsh reality, postponing the verdict of success or failure until 'someday.'  Entrepreneurs expose their ideas to cold reality as soon as reasonably possible.
9. Wanna-be's put off practicing basketball until they've got Air Jordans. Entrepreneurs practice barefoot behind the garage.
10. Wanna-be's believe what they're told, believe their own assumptions.  Entrepreneurs do original research and determine what paths have been already trod.
11. Wanna-be's believe they can do anything.  Entrepreneurs do what they're gifted for and delegate the rest.
12. Wanna-be's think about the world in terms of COULD and SHOULD.  Entrepreneurs think in terms of IS and CAN BE.

The above information is straight from Perry Marshall an adwords guru if ever there was one. Hope it makes you think and gives you a kick in the pants (if you need it)!