Case Study: This is Currently in Works! Website and Blog Setup - BestEcoStuff.com
Marketing Activities Include:
We have a big long list of to-do's for this site so check back as we cross them off our list and update this page. The idea behind the site and blog is to grow the site using the blog component first then share that traffic with the ecommerce side when everything is set up and ready. Building up the blog as a folder within the site adds much needed content to the site and increases the site's linkability and ultimately overall search rank.
Since it's a niche market not a niche category the growth will be contingent upon our ability to really tap into the market (which happens to be one of our favorites).
Please be sure to check out the tone of voice and words used to convey what the site is all about.
Results: Stay tuned…more to come on this one! 
What you should know: We are using wordpress for the blog component and a php-based open source shopping cart.
