Marketing {Tuesday} Tips

Tip #1 - Use Local Search!

You WANT to be found when people search online for local businesses and the BEST way is to use local search. The local search directories at Google Places, Yahoo Local and Bing Local want you to claim and build very information rich local profiles.

If you haven’t done it yet go here right now:

• Google Places Local Business Center
• Yahoo Local Business Center
• Bing Local Listing Center

One super secret tip for your Google Places profile – when you create your profile you can add up to five categories of business. The first must match a suggested one on Google’s list, BUT you get to add four more. So, instead of using, for example, “building contractor” use “your city name building contractor” and do that three more times for other rich search terms with your city name and watch what happens to your listing in Google Local.

Find TrulyTwistedMarketing on FACEBOOK for MORE fabulous tips…and as always, let me know what you think about this tip!

Oh, and JUST in case you are wondering…more Tuesday Tips coming each week - Look for it!

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Tip #2 - Ponder This! Make Your Marketing Stand Out

Ten (yes, count 'em, 10!) ideas to remember when crafting your business/marketing mix

1. People buy people
2. Friendly always wins
3. Make the mundane memorable
4. Be unique, not different
5. Interaction, not interruption (In other words, INTERACT with your customers, don't make them feel they are INTERRUPTING you)
6. Be That Guy (or That Girl) that stands out from the pack
7. You want FANS not customers
8. Don't sell; allow people to buy
9. Consistency is far better than rare moments of greatness
10. If you don't make a name for yourself, someone will make one for you

Find TrulyTwistedMarketing on FACEBOOK for MORE fabulous tips and fun marketing advice…

More Tuesday Tips coming each week

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Tip #3 - Make Your Facebook Fan page CONVERT into new clients, new business, new leads

Yes, it's true. You CAN and SHOULD put your Facebook Biz page to work.

Simply having a biz page or presence for your business on facebook isn't enough. This is a marketing channel. It's a way to grow your business and gather leads, new clients, establish relationships with old clients and more. 

There are key areas that can be used on your Biz page within the Facebook framework that not everyone knows are available for use. 

Did you know (for example) that on a biz page you can customize the profile picture to not only anchor your page with a bigger graphic but to add YOUR offer?

Or, how about the custom tab option to collect email addresses of potential new clients?

Did you know about the "new" review feature where customers can quickly and easily recommend your page?

If you answered "no" to just one of these questions, you aren't taking advantage of this super easy, low cost marketing tool. This is where Truly Twisted Marketing can come to the rescue.

Discover more about creating a Facebook Fan Page that works for your biz, here, at the  Truly Twisted Marketing blog. There's a sweet dealio just waiting for you if you'd like it.

Until next Tuesday!

-Sonya