You might’ve heard the news.
The fastest growing demographic for MySpace is the 35+ crowd.
Really?
Huh.
Have you seen the home page for MySpace? Click here and go look.
Those people are 35 and older? Is there something I’m missing here?
This has been bothering me for awhile now - since I first heard it actually, so I’ve been chewing on if for a few months.
I’m not a MySpace user but I am fascinated with what it means marketing-wise when this many people get so many individual conversations going. But if the growing market demographic is…ah…a more mature crowd wouldn’t it make sense to add a little something to reflect that user?
I think the main understanding is the growing nature of the demographic.
Myspace isn’t very open with the numbers, probably because it would show a huge turn over rate.
I think the focus is that this user segment is probably the fastest growing (they’ve hit a plateau on the younger crowd) and they are channeling effort to bring in older traffic from high visibility sites.
I can’t believe it either, after reading the demographic reports. Of course they’ve plateaued somewhat in the younger demo’s, and therefore the older demo’s are showing more significant growth. It just blows my mind though, I don’t know a single person over 35 who uses myspace and isn’t a nightclub promoter in Hollywood. It is CERTAINLY aimed a younger crowd.
Thats what www.Fabulously40.com is for- women in their prime to have a network to relate and meet people in their demographic.
Thank you for this article. I will let others know about this site so then can learn as well