A new ecommerce formula has arrived. Take online shopping and mix it up with social networking and you get social shopping.
Social shopping is the answer to a chronic problem for online retailers and shoppers: many shoppers aren’t sure what to buy, but they know they won’t find it on the sites of mainstream retailers like Amazon, Nordstrom's or Wal-Mart.
These independent minded shoppers tend to be aged 18-34 and are very into sharing what they've found as well as looking for unusual products. Now, this is just my personal take on the demographic so it's not qualified by any deep research into who uses social shopping. However, I'm willing to bet I'm at least in the ballpark on this one.
Social shopping sites are viral by nature. Individuals can participate in groups, recommend and share products, talk about what is fabulous or not so fabulous and add their favorite products to their blogs among other things. It's a powerful combination. These sites strive to make it as easy as possible to participate and users tend to be fanatical about sharing what they find.
The Result? Social shopping sites are exceedingly beneficial to ecommerce retailers.
What you can expect:
- Increased product exposure
- Increased sales
- Increased brand awareness
- And, of course, increased traffic to your site
Not a bad deal.
To browse at your leisure, of course, here's a list for you to check out.
- ThisNext
- StyleHive
- Kaboodle
- StyleFeeder
- CrowdStorm
- Wists
- Yahoo Shoposphere
- Hawkee
- CribCandy
- Desiresin
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I looove StyleFeeder. My friends and I use it to find cool stuff together, and it’s neat how I can rate stuff and it starts to know all about me. By rating stuff, I get recommendations - which is a great way to find stuff. I also have my StyleFeed up on display on MySpace. Anyway it’s also cool that one of my favorite singers, Kelly Clarkson uses StyleFeeder. What do you think of it?
I prefer to use desiresin.com because its so simple.. and great tagging… the thing they have to improve is only with UI..
I hope they will do… other than that like .com is nice and fancy…
Hey, thanks for pointing out like.com. It would be really interesting to see stats for conversions that come from these sites. If you’ve had experience with this, feel free to share!