The TrulyTwistedMarketing traffic stats are off the hook. Somehow, (as a marketer, I'd dearly love to take full credit for this but can't) a little post I created got picked up by Buzzfeed.
Check the number two article. Yep, that one right below Techcrunch. ;)
(okay, when I first posted this the article WAS in the #2 spot. Now, it seems, we are located in the #1 spot and Techcrunch is waaaaaay down at #7)
That wee little article that was more about random thoughts running through my head on a day I needed something to write about than anything else has quadrupled my traffic since last Thursday.
Wait. WHAT?
Yes. It's true. And, hilarious, considering the circumstances but still interesting because I just did a post on leveraging social media outlets like Digg and Furl and Del.icio.us for your marketing endeavors to generate both traffic and links. You can read it here.
There are some things I want to point out besides my post, though.
- You never know what's going to happen in the blogosphere. (that was actually pointed out by someone else in an email to me but I thought it applied to this situation)
- It was a lousy article. Not really an article at all. In fact, there was very little thinking that went into it which doesn't give a person any good indication of what's going to get picked up and when so you want to make it your best effort each and every time.
- The traffic to this illustrious blog that came from the buzzfeed article was very un-targeted. Because I'm not a myspace user, don't sell myspace paraphanalia and have no myspace advice, the traffic coming into that page really didn't travel any further than that page. Bummer.
- The links generated by the traffic were minimal. However, those links were good ones. Whoppers, in fact. Which certainly gives a little push to the TrulyTwistedMarketing SEO efforts.
Don't get me wrong. I'm not complaining. I'll take extra traffic any day of the week. Besides, the whole basis of this blog is to share what works and what doesn't and what just happens haphazardly.
This was a haphazard moment.
However, it does prove a viable point. Social media is increasingly important in the online marketing arena. And marketers who can take those haphazard moments and turn them into tangible results will most definitely be ahead of the curve.
[...] It was picked up in buzzfeed which gave me yet another boost. I talked about how that impacted my blog over here. And about how important it is to offer up really excellent valid informative blog articles. [...]