Stoke Your Business, Amp Your Life, and Change the World!

29.11.2006

POSTED IN Business Leadership, Marketing

Sometimes I come across things that are just downright exhilarating.

The headline listed above it one of them. I came across the header and I had to know who wrote it. Turns out it's part of a book title called The Radical Edge: Stoke Your Business, Amp Your Life, and Change the World by Steve Farber. Now, to my thinking, anyone who can come up with a book title that sounds like it was taken directly from my basic life theory about being the change you want to see in the world (or was that Gandhi?) MUST be a stand up kind of guy.

I wanted to know more. So, I googled him.

Just let me pause for a second and say…wow. Who knew? You might have but I sure didn't. This guy has some radical ideas. He is really twisting up what it means to be a leader in the business world. It's called "Extreme Leadership."

Here is an abbreviated version of the characteristics required for an Extreme Leader lifted straight from Steve Farber's web site. See if you practice any of the following in your daily work routine…

  • Cultivate Love
    • Love is good business.
    • Love is your retention strategy.
    • Love is your customer strategy.
  • Generate Energy
    • The Extreme Leader is a generator, a powerful force for action, for progress, and an enthusiastic believer in people and in their capacity to do the awesome. 
  • Inspire Audacity: a bold and blatant disregard for normal constraints.
    • How are we going to change the world of our company, employees, customers, marketplace and industry?
    • Every "normal constraint" in the proverbial book will tell you that this question is too audacious, that it's unrealistic and a waste of time.
    • Boldly and blatantly disregard that book.
  • Provide Proof 
    • Prove it. Prove it to others. Prove it to yourself.
    • Prove to others that you're proving it to yourself.
    • What have I done today that shows my commitment to my colleagues and customers?
    • How have I changed the World— even a little bit — today?
    • What measurable, tangible evidence can I provide?

There's more, of course. Really good stuff - all of it. I'll definitely be reading the book and checking the Steve Farber blog regularly

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