Posts Tagged "hendersonville marketing"

Hiya! Sonya here and as you might know, I am not just a marketing ninja-type person, I'm also a yoga teacher. And I KNOW how difficult it can be to grow and sustain a small business.

It's a big beautiful crazy world out there and we are all superheros, here, doing our part to make a change for the better so I came up with this special package with special pricing - JUST FOR YOU - to make growing your small business a little easier AND because it's almost the holiday season and because I like seeing businesses grow!

Here's a little tidbit to remember in your social marketing mix…

Facebook and social media should be an extra large slice in your juicy marketing pie so this offer is to help get you going or move you along your way in that direction  - plus its easy to maintain and it's viral in nature (think along these lines…he told two friends who told two friends who then told 5 friends who told 3 friends who told….getting the picture?)

Your Special Package

The SMALLBIZ Facebook FanPage - A custom Facebook Biz Page (or biz page revamp) utilizing all the tools bells and whistles to make it WORK as a tool to grow your business. Please see examples below for specific page.

What You Get

1. Custom Business Profile Graphic in extra large size that will anchor your page and include YOUR special offer

2. Custom Landing Page encouraging new visitors to 'LIKE' your page

3. Custom Tab/Page of your choice (could be for email newsletter sign up/a special offer/special workshop or series you have coming up/registration page

4. How to Cross Promote Facebook with Current Marketing Materials

5. Facebook Link Love

Your Price: $49 (a $145 Value) - Get it Now!

Unsure of what to do? Just follow the "Get it Now" link and remit payment - you can pay via paypal or credit card. You'll be contacted super fast with a couple of questions specific to your biz then…presto, chango, viola…your newly styled marketing, grow your biz tool is live! So excited to get started!

Not sure you want (or need) the SMALL BIZ Facebook Fan Page Package with special pricing but still want to be on the list for future special 'Small Biz Only' marketing packages, Tips or Tools? Never fear! You can sign up here!

Sometimes it's best to start with the results and THEN get to the marketing task list so here goes…

Sales from this web site increased over 400%…yes, you heard correctly…sales more than quadrupled over a 2 1/2 year time-span due to our marketing efforts.

We do the happy dance every time we think about that little statistic.

What you should know…the advertising budget was pretty much non-existent. The growth of the site came from the high search rank for specific phrases combined with getting the products featured both online and offline in various publications and web sites. Creating and increasing the site's 'findability' was key to the increase in sales.

Here's the long list of what we did (no design work here, strictly marketing):

• Garnering number one search position in Google, MSN and Yahoo for specific keyword phrases – primarily through link building.
• Each and every category page ranks  on the first page in Google, Yahoo, MSN – using unique title tags, header and custom created copy to pick up specific search phrase.
• Detailed keyword rich product descriptions so specific product pages rank extremely high in Google, MSN and Yahoo.
• In depth tracking using analytic s tools to calculate bounce rate, vistor path, exit pages, etc. to increase conversion on the site.
• Special Promotions/Incentives to buy
• Email marketing – creation of mail list by adding subscription information to the purchase page and giving users an opportunity to sign up
• Press Releases (digital press re leases/local press releases)
• Creation of buyer's guide area to establish this site as the expert in all things picnic related.
• Creation of Picnic Planning Guide as free giveaway with every purchase.
• Articles submitted to article dir ectories that were picked up and featured in blogs.
• Established relationships with journalist/editors of national and local publications to provide high resolution images and product samples for photo shoots and tv spots - Domino Magazine Daily Dot, American Way Magazine, Life & Style Weekly, Real Simple, Yogi Times, Breakfast Television, HGTV Mother's Day Product Spotlight, Fox  News Product Spotlight, "O" At Home Magazine, Positive Thinking Magazine, NY Daily News, Better Homes and Garden - to name a few.
• Set up and management of googlebase datafeeds and msn live product datafeeds.
• Use of blog to direct traffic to site.
• Use of Social Media Sites and Shopping Wists - PopGloss, CribCandy, YumSugar, ThisNext, etc.