Truly Twisted Marketing

Served up fresh on this Valentine's Day….it's looking like V-day 2007 might be a lovely day for online marketing.

Here's the breakdown:

• 64% of small business owners in the U.S. believe consumers will be making more purchases online for Valentine's Day 2007.
• 53% of small business owners plan to run special sales and marketing promotions this Valentine's Day, with online marketing beating out traditional print and advertising by a landslide.
• E-mail marketing ranks as the most popular promotional tactic method, cited by 66% of respondents, followed by other online methods, including paid search and banner ads.

And, wondering exactly what it is that people are purchasing? Flowers, food and my favorite…jewelry.

If you are like me, you might be wondering what consumers will spend on these items. Well, I've uncovered a bit of information on that very topic… 

• The average consumer will spend $119.67 on Valentine's Day. (up from from $100.89 last year)
• 2007 Valentine's Day total spending is expected to reach $16.90 billion.
• The average male is expected to spend $156.22, nearly double the $85.08 that the average female will spend.

Data collected from the National Retail Federation's (NRF) 2007 Valentine's Day Consumer Intentions and Actions Survey, conducted by BIGresearch for NRF