Truly Twisted Marketing

Ok, let's get back to the marketing business today and talk a little about the social media press release.

Here's a really fun and, ah, UNIQUE example of a company using the social media release services over at Business Wire. You need to navigate to the Dance, Dance, Drop Your Pants - Jockey(TM) Offers $25,000 to Best UnderWarrior(TM) - um, yeah, you'll get a chuckle or who knows maybe enter the contest…

Even though the whole concept has been around a while, many businesses don't know what they are or how to use the social media press release.

It's kind of an evolutionary thing… 

The social media press release is based on the premise that journalists are now adapted to using the internet (world wide web) as a primary means to gather expert information for their news and feature articles. The social media press release makes it easy for them to access all the information they need by adding functionality like rss feed capability, video, podcasts, images, etc. In essence it makes the standard print press release more 3-D and touchable.

We like touchable. 

The idea is that by giving journalists what they need – all the information in one concise digital document they will be more likely to use the information because it’s all there right in front of them.  See the term 'spoon feeding' and remember that these are busy people and the easier you can make their job the better!

The whole basis behind the social media release is to give journalists better access to your information in a variety of formats – all served up on the world wide web. The very sweet side benefit is that all this information is what google absolutely loves.

Thus, not only are you giving journalists what they need, Google will help get your information (inadvertently, of course) out there because Google loves, and I mean really loves to index content. And with the set up of the social media press release, the links and accessibility are all built in making it simple for Google to spider and index your information…the information that will lead them straight back to your site.

You see where I’m going with this, yet? See why this is a good thing?

You want Google to come to your site and you want journalists and bloggers and a whole slew of potential clients, prospects or customers coming to your site. And, the more people who visit and link to your site, the more important Google thinks you are…and the circle of love goes on and on and on and on and on…

Now, you are catching onto why this is a good thing to use in your business marketing mix.

You can find the original social media press release template here. This is what really started it all. Here's more information about social media press releases from TopRank blog - really love this blog so check it out while you are there.

And here are some current examples of social media releases just to give you an idea of what they can look like.

PirateParenting.com Turns Moms and Dads into Parents of the Caribbean 

Blogmarketing.com Announces Site Redesign

And PLEASE don't forget the Dance, Dance, Drop Your Pants - Jockey(TM) Offers $25,000 to Best UnderWarrior(TM)…